How to increase your know-how for your work with HubSpot Marketing Hub Professional or Enterprise.
We are happy that you are interested in our HubSpot Training Services. Whether you're just getting started with HubSpot Marketing Automation or going through a staff change, our training packages will equip you with the knowledge to effectively work with Marketing Hub Professional or Enterprise.
How the HubSpot training works
Here are the contents of the Marketing Hub training packages:
The following table provides an overview of the training contents. Further below, you will find a more detailed description of each meeting.
| Basic Training | Classic Training | Classic Plus Training | |
| ✔️ | ✔️ | ✔️ | |
| ✔️ | ✔️ | ✔️ | |
| ✔️ | ✔️ | ✔️ | |
| ✔️ | ✔️ | ✔️ | |
| ✔️ | ✔️ | ✔️ | |
| ✔️ | |||
| 10 hours | 10 hours |
What do the individual meetings involve in detail?
Info: Each meeting is scheduled for a duration of up to 2 hours.
- Account Settings & Asset Training: The first two sessions are meant to familiarise your marketing team with the creation of lead generation & lead nurturing processes. The first training session focuses on the creation of blog posts, landing pages, forms, call-to-actions and marketing emails.
In addition, we will talk about your current Marketing Hub settings. You will find out which settings are currently set and which point can be optimised.
- Workflow & Performance Measurement Training: In the second session, we will talk about lead generation & lead nurturing workflows. You will learn how to use triggers and actions efficiently and what other possibilities the HubSpot workflow tool offers. In addition, you will learn how to measure your marketing performance. On the one hand, using campaigns and on the other hand, directly within your content & conversion assets tools. After these two units, you will have a solid basis for setting up campaigns in HubSpot.
- Marketing Automation Reporting Session: In this session, we focus on reporting. We will take a look at standard reports and dashboards in HubSpot. HubSpot offers a range of useful reports that you can immediately use for your individual performance measurement. You will also learn how to use advanced analysis and custom reports.
- Marketing CRM Training Session: The CRM is the heart of your HubSpot portal. This is where all the information about your leads and contacts comes together. We show your marketing team how to create and structure properties in the HubSpot CRM and how to analyse information about your contact. Furthermore, we talk about lead scoring & lifecycle management.
- Marketing Automation Best Practices Session: Successful marketing is personalized, relevant, and contextual. With HubSpot, you have the tool to meet these requirements. In this session, we will show you helpful best practices to address your leads personally and provide them with relevant content along their buyer's journey.
Individual Consulting & Support (Basic Training): During our meetings, we always keep some time reserved your individual questions. If you have any questions outside our scheduled meetings, please make use of the free HubSpot Support to get answers. Simply click on the "Help" button located at the bottom right of your account. You are also welcome to contact us directly for any questions or requests you may have. Please note that we charge for the time spent at the end of the month.
Additional contents in Classic Training:
- Individual Consulting & Support: In addition to the trainings described above, we are also available outside the scheduled sessions to discuss your individual questions. Use this time for ad-hoc inquiries or Q&A sessions where you can get answers to your specific questions regarding the functionality of the HubSpot Marketing Hub. You can also use the time to review your marketing automation workflows with us.
Additional contents in Classic Plus Training:
- Marketing Automation Strategy Coaching: This intensive coaching aims to guide you through the process of creating a marketing automation strategy. Starting with your buyer profiles, buyer personas, and their journeys, we help you derive meaningful marketing automation processes. The coaching provides you with the necessary know-how. We also provide you with our working materials and templates for practical implementation, so you can start efficiently. The complete outline of the coaching can be found described under Marketing Automation Strategy Coaching.
Additional Information
The training has the following limitations:
- Meetings: All meetings are conducted via MS Teams (online conference).
- Maximum meeting participants: Our experience has shown that trainings are more successful when the number of participants is limited. Therefore, we restrict all trainings to four participants. If more people are required, please discuss this with us in advance.
- Duration: The training process typically takes place within 3 months. However, if your day-to-day business requires a longer duration, we can extend the training period up to 12 months.
- Questions & Support: We are happy to assist you with your questions outside the defined training framework. Please send your inquiries to service@brandreach.at. You will receive written responses from us with links to solution descriptions and instructions. Please note that the time spent will be billed at the end of the month.
Additional Services
In addition to the training, we are happy to support you with the following topics:
- Definition of APIs: In order for marketing automation to run smoothly, all relevant information needs to be collected in one place. If external tools play a role in this process, you will need an API. We are happy to assist you in defining the functional and technical requirements of the API and, if required, handle the programming and ongoing operation. For more information, please contact our sales team.